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Your Stock Options

Through our experience in working with employees at Google, Amazon, Spotify and other tech and media firms across the country, we've developed a process to help HENRYs (high earners, not rich yet) own their financial future. 


As an Equity Compensation Associate, Gideon Drucker, CFP, AIF, ECA is specialized in helping HENRYs navigate their complex employee benefits and advanced compensation plans. 


Many of our young professional clients are building careers in tech and media and as a result equity packages are a big part of their overall compensation.

We understand how impactful company stock (in all the forms) can be for your future and how important making the right decision (at the right time) will be in your quest for financial independence. 

Our Financial Life Planning process will ensure that you have a better understanding of ALL of the decisions available to you. We want you to understand EXACTLY how your company stock will fit into the rest of your financial planning outlook so you are setting yourself up in the best way possible for your future!


Gideon Drucker CFP, AIF, ECA is an Equity Compensation Associate

What does that mean? He is qualified in equity compensation taxation, plan design, law, and accounting and can address these topics intelligently with equity plan participants.



Company stock or “Equity Packages" can take many forms.

Here are some of the most common that we deal with every day:

Non-Qualified Stock Options

Incentive Stock Options

Restricted Stock Units

Equity Grants

Employee Stock Purchase Plans

Restricted Stock Awards


There are going to be a number of questions that we want to make sure you’re prepared to answer. 

Let’s address some of them to help get us started in the right direction!




We understand the unique challenges that come with having employee benefits that are closely tied to your company's performance. And we know many of the questions you have when it comes to the next decade of your life. 

We help answer questions such as:

  • What are the key dates I need to make decisions by each year?
  • What will happen to my benefits if I leave the company? 
  • How do I avoid a huge tax bill?
  • How can I plan for a work optional lifestyle?