WRITTEN BY: Gideon Drucker, CFP® AIF® ECA
Naturally, when I have a conversation with someone that's inquiring about our services, they will ask "how do you get paid?" In other words, they want to know our fee structure.
I explain that we always start by doing a comprehensive Financial Life Plan® ...ie: a full financial checkup complete with a financial health assessment, investment audit, plan recommendations and your own financial dashboard that updates in real time, for a flat fee.
Every once in a while, I hear "Well firm XYZ says they will do a financial plan for free!"
Personally, the word "free" always makes me take a pause.
I typically respond to their statement with something like, "Hmm...that's interesting! Why do you think they would do that? What are they hoping will happen after you complete their "free" financial plan? And moreover...how much value could there really be in a plan that they're literally just giving away?"
And if you've ever been intrigued by a free plan, I would encourage you to consider each of those questions too.
Here's the thing, if a plan that has seemingly no value or dollar amount attached to it is the sort of thing, you're looking for... then our process might not be the best fit for you. And that's ok!
At Drucker Wealth we are so committed to our financial planning process and know how much value our clients will derive from every step of our process and that is exactly why charge for it!
Most financial professionals talk about how important it is to have a financial plan, but then turn around and offer a "free plan" with an end game already in mind. The hope that you invest with them, buy insurance from them or both!
Personally, I don't think there is a more backwards way of doing things.
And I'm always left wondering, "how much value do you really think you're getting from a financial plan that you didn't invest any money or time on?"
Don't get me wrong, there are absolutely things I want to pay the lowest possible dollar for (car insurance, phone plan, or a cable bill...) They're essentially products that you want the best deal on.
But when it comes to having a financial plan,
- something that will help build your financial foundation
- something that is designed for your family to benefit from for decades,
- something that will help you plot the course to your future retirement.
Aren't we looking for what will do the most good? What will provide you and your family the most value?!
With something so all-encompassing, shouldn’t we be seeking the option that that will provide us with the greatest lifetime return? Not just the lowest immediate price tag?
There are times when cheap or free is favorable and other times when long term value will serve you best. The thought of your financial future being designed with something free keeps me up at night... there is always a price to pay!
Let's cut to the chase: I think having a real financial plan, the type that will plot out your future goals and serve as a decision center for you moving forward, is one of the single best things you could do for your future.
In fact, as a firm we believe in having a Financial Life Plan so deeply that we won't take on a new client unless they commit to building one. That's right... we don’t want to open new client accounts...unless we do a financial plan together!
Want to dive in deeper over a call? Book your Right Fit Call with me here!
**Fee-based financial planning services offered exclusively through Investment Advisor Representatives of HTK. For complete information on services offered and associated costs, please refer to the applicable Form Adv or Advisory Agreement. 3449431RB_Feb23